SOCIAL MEDIA—BANE OR BOON TO TRAIL RUNNING?
May 2, 2013 in Article
Trail running is about many things – It’s about enjoying nature- It’s about finding who you are – It’s about softer surface with amazing views – It’s about connecting with something bigger than yourself v- It’s about dirt, mud, sweat, and blood. One thing we know it really is not about though is electronic communication. Or is it? We started TrailsRoc based 100% on our relationships in the social media world. Our advocacy of trails and promotion of our events has been 100% social media based. We have no office (unless you count Barnes and Noble or the Otter Lodge). We have never given anything out in print (we may soon). Our growth – and thus the growth of trail running around here is attributed almost completely to social media. As a trail organization, we post pictures, we post blogs, we share events, we tell people when the trails are safe when [...]




























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